I write about IT because I have done IT.
Based in Europe, but working with Microsoft partner CEOs across the US, Canada, UK, Australia, New Zealand, and Europe.
My first job was operations. Tickets, backups, the phone ringing at seven in the morning because someone could not print.
From there: systems engineering, then IT leadership, then a stretch as a tech journalist writing for people who wanted the details and not the press release. Now I work in cloud presales in the Microsoft partner channel, which means I spend my weeks inside M365, security, and Copilot conversations with real buyers.
Six years ago I started a newsletter about Microsoft 365. I have published it (nearly) every week since. Somewhere around year two, a cybersecurity integrator asked me to write for their founder instead. That client is still with me, four years later, under NDA.
That is the whole background. No agency, no content team, no offshore drafting pool. You get the person who wrote the sample.
Make the best operator in the room the most obvious choice.
The best Microsoft partners I know are invisible. They run clean tenants, they catch the misconfiguration before the breach, and they tell a client not to buy the license they do not need. Then they lose the deal to a competitor with a louder founder and a worse engineering team.
I am trying to close that gap. One CEO at a time, one post at a time.
Four things most ghostwriters will not do.
Every number gets a source
If a stat cannot be traced to a named report, it does not go in the draft. Your audience is technical. One invented figure costs more credibility than ten good posts build.
I argue with your draft before I polish it
Weak logic, misattributed data, a claim that will not survive the comments. You hear about it first, in plain words, before anything gets published under your name.
No invented case studies
Not for you, not for anyone. If we do not have a result we can prove, we write about the method instead.
I will tell you when content is the wrong spend
Some partners need a better offer, not a better feed. I would rather lose the retainer than take money for something that will not work.
Find out if we fit.
Twenty minutes on a call. I will ask what you sell and to whom, and you will get a straight answer about whether this is worth your money.